Product range

Frozen bait engineered for WA conditions.

Wholesale supply only - browse the range we stock for our 300+ retail partners across WA. From worms and whole fish through to burley essentials and additives.

15+ active SKUs

10 product categories

Gardies

Whole fish bait

Gardies

Australian gardies are a widespread group of small, slender fish with a distinctive bottom jaw. A reliable whole-fish bait for inshore and reef species.

Mullet

Whole fish bait

Mullet

Mullets are coastal ray-finned fish found worldwide in temperate and tropical waters. Premium frozen mullet, ideal for crab, crayfish, mulloway and tailor.

Beach Worms

Worms

Beach Worms

A classic beach worm bait - whiting love them. Cleanly packed for easy handling on the sand.

Blood Worms

Worms

Blood Worms

Soft and effective blood worms for whiting, bream, cobbler, flounder and flathead - a great river fishing bait.

Tube Worms

Worms

Tube Worms

Consistent tube worms for whiting, bream, cobbler, flounder and flathead. Another reliable estuary and river bait.

Cockles

Shellfish bait

Cockles

Cockles are small saltwater clams (family Cardiidae). Strong scent dispersion makes them effective in current.

River Prawns

Prawns

River Prawns

Earlybird Bait River Prawns in 200 gram packets (25 or 50 packets per carton). Excellent for herring, whiting, King George whiting, cobbler, skippy, bream, flathead and flounder.

Tuna Heads

Large format bait

Tuna Heads

Earlybird Bait Tuna Heads available in 2kg packets (6 packets per carton). Heavy-duty bait suited to crab pots, sharks and offshore use.

Spleen

Offal bait

Spleen

Earlybird Bait Spleen available in 1kg packets (13 packets per carton). A dense, high-scent option for burley and trap fishing.

Whiting Heads

Cut bait

Whiting Heads

Earlybird Bait Whiting Heads available in 1kg packets (10 packets per carton). Trimmed for easy rigging and strong attraction.

Ox Heart

Offal bait

Ox Heart

Ox heart pieces that hold firm on the hook. A proven bait for whiting and herring.

Premix Burley

Burley

Premix Burley

Earlybird's Premix Burley is a quality blend of pollard and oils. Less work for the angler and a fast way to bring fish to the boat or shore.

Pollard

Burley

Pollard

Pollard is used with fish or tuna oil to make your own burley. Very easy to mix and great for trail building.

Fish Oil

Additive

Fish Oil

Earlybird Bait Fish Oil - used in conjunction with pollard to make burley. Very easy to mix and an essential scent booster.

Squid

Cephalopod bait

Squid

Tender squid portions - another go-to deep-sea bait for snapper, dhufish and King George.

Need commercial support?

Our team can help shape the right bait mix for your store.

Talk to us about demand patterns, local seasonality, and suggested stock profiles for better sell-through.